What makes a good Airbnb property? Tips from Airbnb insiders

Listing your investment property on Airbnb can be a great source of income. But before you jump in feet first, it’s important that you give it a lot of thought.

We sat down with Elena and Tyrone from Hometime’s Homeowners team, to get their expert insights on which properties are best suited for Airbnb’s, and which properties aren’t.

What makes a good Airbnb property:

1. A mix of business and leisure

Properties that can accommodate both work and leisure are always in high demand. This is especially true for those in urban areas with accessible outdoor spaces such as gardens, decks, or balconies. Moreover, properties that can cater to longer stays and offer both relaxation and productivity spaces are also popular. 

It’s important to identify your target market before investing in an Airbnb property. Make sure to consider whether you’re aiming to attract families seeking holiday getaways, professionals who need remote workspaces, or guests who need to be close to hospitals, universities, or airports. Tailoring your property to meet specific needs can significantly enhance its appeal, attract more guests, and increase your income.

2. Unique rentals

If your property provides a unique and memorable experience, it’ll always stand out among other listings. It's not just about the basics, but also the extras that bring a sense of place and culture. This could be anything from local artwork, a prime view of a landmark, a selection of local wines, or even direct access to a beach or vibrant city street. Celebrating the essence of your property's unique charm can transform a stay into an experience and increase your chances of receiving positive reviews and referrals.

3. Available space and amenities

Your guests' experience greatly depends on the comfort and convenience your property offers. Ensuring there is ample room for the number of guests you accommodate, with sufficient bathrooms, dining space, and communal areas, is fundamental. Additionally, parking facilities, whether on the property or nearby, add a layer of convenience and security for travellers, especially those in large groups or with rental cars.

4. Wi-Fi and connectivity

Unlimited high-speed, reliable wifi is essential for guests who need to stay connected, whether for work, social media, or sharing their travel adventures. Ensuring your property offers uninterrupted internet access is essential for catering to today's Airbnb guests.

What doesn't make a good Airbnb property:

1. Low-quality homes

The quality and presentation of your property will play a significant role in a guest's decision to book. Professional photographs that showcase a well-maintained and stylish space are critical. Consider adding vibrant colours and textures to elevate your property's aesthetic appeal. If your property needs some TLC, it’s important you give yourself time to do necessary upgrades before listing.

2. Shared or non-private rooms

Privacy is another important factor that potential guests consider when booking an Airbnb property. Nowadays, guests prefer entire homes or apartments offering complete privacy. Properties that share spaces with homeowners or other guests might not fare as well on the platform.

3. Non-family friendly spaces

If you're investing in a property in a popular holiday destination, your home should be suited for children of all ages. This includes adding safety measures like secure stairs and balconies, providing cots and high-chairs, and avoiding potentially hazardous decor can make your property more appealing to family travellers.

Get more insider information on how to make a good Airbnb property

Embarking on your Airbnb journey or optimising your existing property can be daunting, but with the right insights and a keen understanding of guest preferences, success is within reach. If you’re looking to dive deeper into the Airbnb market or seeking expert management for their properties, Hometime offers comprehensive support and guidance.