How to get more bookings on Airbnb & increase occupancy rate

Did you know that properties in the top 10% of Airbnb listings earn 3 times more than average listings? Whether you're new to Airbnb or looking to improve your existing listing, small changes can make a big difference to your success. From photos that catch a guest's eye to pricing that maximises your earnings, here's what you need to know to help your property stand out.

Hometime's tips on how to get more bookings on Airbnb

Take photos that make people want to book

Your listing photos are often the first impression guests have of your property. They can be the difference between someone booking instantly or scrolling past to the next option. Recent research from Airbnb even shows that properties with professional photos get more Airbnb bookings and earn up40% more than those without.

Hometime tip: Natural light is your best friend, so photograph rooms during the day when sunlight fills the space. Your images should be sharp and clear, with consistent brightness throughout.

Before you start shooting, make sure to:

• Shoot between 10am and 2pm for best natural light
• Open all curtains and blinds
• Clear surfaces of personal items
• Make beds with crisp, clean linen
• Put toilet seats down
• Remove bins, cleaning supplies and washing baskets
• Set your dining table
• Stand in doorways or corners to show more of each room
• Keep your camera level - no tilted angles

But taking photos isn't just about your photography skills — it's also about styling, with the best photos combining technical quality with thoughtful presentation. Consider hiring a professional photographer who specialises in property photography. Many can also help with styling tips to make your space look its best. Think of professional photos as an investment that typically pays for itself through increased bookings, better occupancy rates, and higher nightly rates.

Know what makes your short term rental property stand out

A key aspect of getting more bookings on Airbnb and increasing occupancy rates is understanding what guests value. This helps you highlight the right features in your listing. And while essentials like air conditioning and WiFi matter, it's often the unique aspects of your property that make it memorable.

Our Airbnb hosting tips recommend you to highlight the following details:

• Location: this is a key factor in booking decisions. If you're near public transport, popular cafes or tourist spots, make these travel times clear in your listing. Business travellers particularly value properties close to business districts or those with good workspaces, while holidaymakers often look for proximity to attractions.
• Unique Airbnbs: think about what makes your property unique. A beautiful outdoor area, smart home features, or family-friendly spaces can be the deciding factor for guests.
• Seasonal updates to your listing: focusing on things like cooling in summer or cosy interiors in winter, can help keep your property relevant and appealing all year round.

Add thoughtful touches that guests remember

The difference between a good review and a great one often comes down to small details. Start with high-quality essentials - comfortable bedding, fluffy towels, and reliable WiFi are non-negotiable. Then think about what would make a stay more comfortable and convenient.

In the kitchen, stock basic items like coffee, tea, cooking oil, and salt and pepper. Provide quality cookware and sharp knives - guests who cook appreciate these details. Include practical items like paper towels, bin bags, and cleaning supplies so guests can maintain the space during their stay.

Create a welcome guide that goes beyond basic house rules. Include your favourite local cafes, walking routes, and hidden gems that tourists might miss. Add emergency contacts, transport information, and wifi details. These local insights help guests feel like locals and often lead to better reviews.

Consider small touches that show you've thought about guest comfort. Multiple device charging points, spare pillows with different firmness options, and basic toiletries make a stay more comfortable. A welcome basket with local treats or fresh flowers can make a memorable first impression.

Hometime Tip: Check out our furniture guides to set your Airbnb up for success:

• Airbnb furniture checklist
• Vacation rental kitchen checklist
• Airbnb bedroom essentials - bedding, linen, and more

Get your pricing right

Pricing your Airbnb property can be a delicate balancing act. Set your rates too high, and you risk lowering occupancy rates. Price too low, and you could be leaving money on the table. The key is to find the sweet spot that maximises your earnings while keeping your property competitive and getting more Airbnb bookings. 

Your pricing should reflect both your property's value and market demand, which changes throughout the year. Study your local market, including similar properties in your area. Look at their amenities, locations, and how their prices change with seasons and events. Understanding your competition helps you position your property effectively without undervaluing it.

Develop a flexible pricing strategy that responds to market conditions. Consider:

• Higher rates during major events, school holidays, and peak seasons
• Discounts for longer stays or last-minute bookings during quiet periods
• Covering all your costs (cleaning fees, utilities, supplies, management costs) while still offering competitive value

Factor in all your costs when setting base rates - cleaning fees, utilities, supplies, and management costs should all be covered while still offering competitive value to guests. Regular market checks help ensure your pricing stays competitive without leaving money on the table.

Hometime tip: Discover how to price your Airbnb with our Airbnb pricing strategy guide.

‍Ready to improve your Airbnb results?

Managing all these aspects of your Airbnb takes time and attention to detail. At Hometime, we help property owners maximise their returns through professional management services. Our team handles everything from photography and pricing to guest communications and property maintenance.