4 ways to target domestic travel & boost Airbnb occupancy rates

Why domestic travel in Australia is key to increasing Airbnb occupancy rates

Domestic travel is booming, with many of us eagerly exploring the wonders of our own backyard. And it's no surprise that it's become so popular — after all, local travel allows us to plan trips last-minute, unlike international travel where you typically need to plan months in advance.

And because local tourism is currently at its peak, there’s never been a better time to tap into the local market — and it's pretty much become a must for Airbnb hosts. Since local travellers tend to be more flexible due to planning last-minute, they tend to be more flexible with their travel dates and are willing to plan around the availability of your short term rental, making it easier to fill gaps in your booking calendar. Domestic travel also allows for shorter and more frequent bookings, leading to a steadier stream of guests year-round.

And the best part? They’re also great ambassadors for your property, often spreading the word to friends and family, resulting in more bookings in the long run.

But how do you turn your Airbnb into the property of choice for locals?

4 ways to use the domestic travel boom and get more bookings on Airbnb

1. Highlight local experiences

Local experiences are the heart and soul of a memorable stay, and the key to attracting guests interested in domestic travel. Enhance your Airbnb listing by spotlighting nearby attractions and activities that showcase the essence of your city. From beachside escapades in Byron Bay to cultural tours through the laneways of Melbourne, every area has its unique allure. 

Why not offer a curated guidebook that goes beyond the typical tourist spots? Including your favourite local cafes, boutiques, and under-the-radar attractions. Highlight seasonal events, farmers’ markets, and local festivals that guests can enjoy, providing a rich, immersive experience that large-scale travel cannot replicate.

2. Appeal to remote workers

Another factor boosting domestic travel in Australia is the flexibility of remote work, which has led many Australians to seek accommodation that doubles as temporary offices. To attract this demographic, you’ll need to make sure your Airbnb meets the needs of a digital nomad. High-speed internet is non-negotiable, as is a comfortable workspace with an ergonomic chair and ample lighting. 

Consider the small details that can transform a simple stay into a productive holiday, such as providing multiple charging stations, a printer, and even ergonomic accessories like a stand-up desk converter. For family-friendly properties, include kid-friendly amenities and activities in your guidebook, making it easier for parents to work while their children are entertained.

Hometime tip: check out our guide on creating an Airbnb for remote working for more tips.

3. Promote your listings on social media

In today's digital age, social media is a powerful tool for connecting with potential guests. Create an engaging online presence for your Airbnb by sharing stunning photos and videos of your property and its surroundings, engaging stories of past guests' experiences, and updates on local events and attractions. Use keywords relevant to your location and themes related to domestic travel in Australia to increase visibility. 

Hometime tip: Learn how annual events are boosting local travel to Sydney and how this benefits short term rental property owners.

Don’t forget to engage with your followers by responding to comments and messages to build a community around your property. You could also collaborate with local influencers or businesses to cross-promote each other, further expanding your reach within the local tourism market.

4. Offer discounts on package deals

Competitive pricing and special offers can significantly increase your property's appeal to international and domestic travellers. Consider bringing in discounts for week-long stays or off-peak periods to encourage longer bookings. Tailor package deals that cater to different types of travellers, such as romance packages for couples, adventure bundles for thrill-seekers, or relaxation retreats that include local spa services. 

Pet-friendly policies can also be a major drawcard, allowing guests to travel with their furry companions. Targeted promotions like these not only make your listing more attractive but also highlight your commitment to providing a personalised and memorable experience for every guest.

Hometime tip: Wondering if you should allow pets in your Airbnb? Check out our guide on what to take into consideration for pet-friendly Airbnb homes, and what you can gain from it.

Hometime can help you expand your reach in Australia's domestic travel property market

Navigating local tourism can be complex, especially because there's so much work involved: you need to do research on what to promote in your area, before you start fixing up your property and promoting it on social media — but you don't have to do it alone. Hometime specialises in maximising the appeal of your Airbnb to local travellers, offering expert advice and various Airbnb management services in Australia to ensure your property stands out:

• Property onboarding
• Listing optimisation
• ‍Property styling and photography
• Dynamic pricing strategy
  
• Airbnb cleaning services
  
• Guest communication and management
  
• Property maintenance‍