How to optimise an Airbnb listing in 3 steps

In the bustling cities of Australia, your Airbnb faces stiff competition from hundreds of other listings. Standing out is not just desirable—it's essential. But how? In this article we're unwrapping the secrets to elevate your Airbnb listing beyond the crowd, ensuring it grabs attention and keeps those bookings rolling in.

3 steps to optimise your Airbnb listing

1. Improve your Airbnb's property and styling

They say a picture is worth a thousand words, and in the world of Airbnb, it might just be worth a thousand bookings. Review your listing’s photos critically—are they showcasing the best aspects of your space? Are they bright, inviting, and truly reflective of what guests can expect? If not, it's time for an update.

‍Ensure your property photos are light-filled, capture attractive angles, and highlight the unique selling points of your space. Think of adding charming touches like fresh flowers or plush towels to add warmth. We recommend  investing in a professional photographer to truly make your listing shine. Remember, your goal is to make potential guests pause and dream about staying in your space.

2. Pricing: Finding the sweet spot

Let's talk numbers. Setting the right price is a delicate balancing act: too high, and you scare away potential guests; too low, and you undervalue your offering, which can lead to a different set of problems. While it might seem like a good strategy to undercut the competition, pricing your property too low can actually deter guests by giving the impression that there's something lacking or unsatisfactory about your place. It's about finding that sweet spot where your rates reflect the value, comfort, and amenities you provide.

‍Aim for competitive pricing that maximises occupancy without compromising your property’s worth. More bookings often lead to more rave reviews, propelling your listing into the limelight and possibly even earning you that coveted Super Host status.

‍Stay vigilant with your pricing strategy, especially during peak seasons. Don't shy away from adjusting your rates to match demand—this doesn't mean gouging prices, but rather smartly capitalising on higher booking trends to increase your revenue without sacrificing occupancy. Remember, the right price attracts the right guests and ensures your Airbnb remains both competitive and profitable.

Hometime tip: Use our Airbnb pricing strategy guide to help determine how you should price your Airbnb.

3. Descriptions: Paint a picture with words

While stunning photos and smart pricing are obviously important, you should never underestimate the power of persuasive prose. Your property’s description is where you can truly sell the experience. Don't just list features; weave them into narratives that ignite the imagination. Transform 'Large kitchen with stainless steel appliances' into a scene where guests envision themselves cooking a hearty meal with ingredients from the local market.

‍Every word should invite readers to picture themselves enjoying your space, turning contemplation into action—booking your property.

Hometime tip: Make sure to highlight the best features of your property: if it's great for remote working, or maybe if there are local places you highly recommend. Personalised tips can attract more travellers and guests to your property.‍

Bringing it all together

Adhering to these guidelines, your Airbnb listing can ascend to new heights—more visible, more enticing, and ultimately, more booked. Remember, it’s about blending the right pricing, spellbinding photography, and compelling descriptions to craft an irresistible listing.